Far Queue

Brand strategy, positioning, identity + social media templates for a Waikato based podcast.

Far Queue is a homegrown podcast founded and hosted by Kelsy Scott and Gou Lé Maluseu. The podcast is an ‘invitation for a conversion’ about various access to equity within Aotearoa, New Zealand. On the podcast, guests share their lived experiences to identify common threads within support systems, social networks and knowledge that uplifts the collective human experience.

The Far Queue team had just wrapped up a successful season one and wanted to tighten up their online brand look and feel. A key part of the team’s brief was ensuring their brand visuals matched the essence of the podcast. The brand had to visually communicate “an invitation for a conversation”, which wasn’t an easy one to nail!

"Lisa and her team at Inkdrop brought our Far Queue story to life in such a meaningful way that represented the ways in which we wanted to be seen and heard.”

Kelsy and Malu, Hosts of the Far Queue Podcast

We explored nesting type in the wordmark to give a balanced, supported, grounded feel. The modification of the connected “Fa” in Far and the custom Q helped to weave through the feeling of connectedness and the ‘coming together' for a conversation. We also wanted to play with fluid lines to contrast the structured thicks and thins of the typeface. The combination of these elements felt self-assured, welcoming and warm.

Kelsy and Maluseu wanted to pay respect to the whenua/land and moana/ocean, which we brought through with imagery from locations throughout Aotearoa. The colour palette was also derived from these images exploring earthy greens, ocean blues and warm brown tones.

We also built out a full social media kit for the team to ensure they had a polished and cohesive online presence. The creative process with the Far Queue team was a fun one, filled with trust and exploration. It’s a brand we are all really proud of and are grateful to have worked on with the Far Queue team.